Step 1: Understanding the Concept:
In microeconomics, when the price of a good changes, the total change in the quantity demanded by a consumer is called the Price Effect. This Price Effect can be broken down into two components: the Substitution Effect and the Income Effect.
Step 2: Detailed Explanation:
Substitution Effect: This measures the change in consumption of a good solely due to the change in its relative price. To isolate this effect, we theoretically hold the consumer's "real income" or "purchasing power" constant. The question describes exactly this: the consumer's money income is adjusted so they can still afford the original bundle of goods. This change in consumption, driven only by the product becoming relatively cheaper or more expensive, is the substitution effect. (The option "substitutive" is a slight variation of this term).
Income Effect: This measures the change in consumption due to the change in the consumer's real purchasing power that results from the price change.
The other options are irrelevant: 'Shut-down point' relates to a firm's production decision, and 'supernormal profit' is profit exceeding the normal rate. 'Substantive effect' is not a standard economic term in this context.
Step 3: Final Answer:
The described phenomenon is the Substitution Effect (referred to as the substitutive effect in the option).