Purple Revolution, is associated with which one of the following?
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- Lavender flower cultivation
- Sunflower cultivation
- Honey cultivation
- Cotton production
The Correct Option is A
Approach Solution - 1
Approach Solution -2
The Purple Revolution in India refers to the initiative aimed at promoting the cultivation of lavender flowers, primarily in the Union Territory of Jammu and Kashmir. This movement is part of the broader effort to encourage aromatic crop cultivation and boost the production of essential oils, thereby increasing farmers’ income and promoting agro-based entrepreneurship.
Background and Implementation:
The Purple Revolution was launched under the Aroma Mission of the Council of Scientific and Industrial Research (CSIR), specifically through the CSIR–Indian Institute of Integrative Medicine (IIIM), Jammu. It aimed to transform the lives of small and marginal farmers by introducing high-value, low-input aromatic crops such as lavender.
Benefits of Lavender Cultivation:
- High profitability: Lavender farming has shown to generate higher returns compared to traditional crops.
- Employment generation: It creates rural jobs, especially in farming, oil extraction, and value-added products.
- Environmental benefits: Lavender requires less water and pesticides, making it a sustainable crop.
Key Areas:
Lavender cultivation under the Purple Revolution has been particularly successful in the districts of Budgam, Pulwama, Doda, and Udhampur in Jammu and Kashmir, where the climatic conditions are favorable.
Conclusion:
The correct answer is Lavender flower cultivation. The Purple Revolution marks a significant shift in agricultural practices in parts of India, promoting aromatic crops that contribute to both economic upliftment and ecological sustainability.
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