Navya went to a supermarket for grocery shopping. She bought one kg of bajra flour from the supermarket. On reaching home when she opened
the packet she found worms inside it. She was disappointed and told her son about the same. Her son asked her to check the label. When she checked the label of the packet, she found that bajra flour was stale and beyond the expiry date. She approached the sales-person at the supermarket who replaced the bajra flour immediately. When she thanked the sales-person, she was told that it was the policy of the supermarket to satisfy the customers. He further told that satisfied customers not only lead to repeat sales but they also provide good feedback to prospective customers which helps in increasing the customer
base of business. Identify the point of importance of consumer protection from the point of view of the supermarket which is helping them to increase the customer base:
Identify the point of importance of consumer protection from the supermarket’s perspective:
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Consumer protection benefits businesses by ensuring customer trust, loyalty, and positive market reputation, leading to long-term success.
Step 1: Consumer Protection and Business Growth
Ensuring customer satisfaction leads to repeat purchases and positive word-of-mouth marketing. This strengthens brand reputation and business growth. Step 2: Business Perspective
A company that prioritizes consumer protection fosters trust and loyalty, reducing the risk of losing customers to competitors.