Question

Money spent on marketing is

• A. Wastage
• B. Unnecessary expenditure
• C. Burden on the customer
• D. Investment

Hint:

Effective marketing strategies lead to long-term returns and help build brand awareness and customer loyalty.

Answer 1

The Correct Option is D

Step 1: Understand marketing expenditure.
Marketing expenditure is considered an investment because it drives customer awareness, demand, and sales.
Step 2: Evaluate the options.
- Wastage implies that the money spent has no returns, which is incorrect in a well-executed marketing strategy. - Unnecessary expenditure is also incorrect because marketing is necessary to grow business. - Burden on the customer would suggest that customers are harmed by marketing, which is not true in most cases. - Investment is the correct term, as money spent on marketing usually results in a return in terms of increased sales and customer loyalty.
Step 3: Conclude.
Money spent on marketing is an investment that drives growth and value.
Final Answer: \[ \boxed{\text{Investment}} \]