Question

Match List - I with List - II.

List I (Advertising Forms)	List II (Definition)
A. Public Service Advertising	III. Any advertisement in the interest of society at large
B. Advocacy Advertising	IV. Also known as social service advertising
C. Comparative Advertising	II. Compares one brand with one or more competing brands
D. Informational Advertising	I. Mostly used when a new product is introduced

• A. (A)-(IV), (B)-(III), (C)-(II), (D)-(I)
• B. (A)-(III), (B)-(II), (C)-(I), (D)-(IV)
• C. (A)-(II), (B)-(I), (C)-(IV), (D)-(III)
• D. (A)-(II), (B)-(I), (C)-(III), (D)-(IV)

Hint:

Public service advertising aims for societal benefit, while advocacy aims to promote specific causes. Comparative advertising highlights brand competition.

Answer 1

The Correct Option is A

- Public Service Advertising (A) is associated with advertising for societal causes (IV).
- Advocacy Advertising (B) typically involves messages in the interest of society (III).
- Comparative Advertising (C) involves comparing different brands (II).
- Informational Advertising (D) is often used when introducing a new product (I).