Question

What limitation is associated with using New Media?

• A. Limited reach
• B. Low production costs
• C. Less brand associations
• D. Low visual impact
• A. Traditional media dominance
• B. Decreased reliance on the internet
• C. Convergence of television and internet
• D. RSS feeds
• A. Decreased costs
• B. More reach
• C. Market opportunities
• D. Traditional advertising dominance
• A. Traditional media only
• B. Print and television
• C. Networked gaming
• D. OOH
• A. Conventional media
• B. Hub for the ICE age
• C. Outdated medium
• D. Print media

Answer 1

The Correct Option is A

The limitation associated with using New Media is its limited reach, as these forms are:

Technology-intensive – Require advanced devices and digital literacy.

Not affordable for everyone – High costs of internet access, smart devices, and data plans restrict accessibility for certain demographics.

This contrasts with traditional media (like TV, radio, or print), which have broader, more inclusive reach. The passage highlights that while new media offers innovative advertising opportunities (e.g., podcasts, gaming, video-RSS), its effectiveness is constrained by socioeconomic and technological barriers.

Answer 2

The advertising trend mentioned in the passage regarding digital convergence is the blurring of traditional media boundaries, leading to new hybrid opportunities for marketers. Key aspects include:

• Television-Internet Convergence – Merging of TV and digital platforms, enabling interactive and targeted advertising (e.g., ads via streaming services or smart TVs).
• Print-Web Integration – Traditional print media merging into digital formats (e.g., e-newspapers, ads embedded in online articles).
• Emergence of New Digital Channels – Podcasts, video-RSS feeds, and networked gaming are cited as future advertising hubs.

The passage emphasizes that this convergence creates innovative ways to reach customers but notes challenges like limited accessibility due to technology and cost barriers. Marketers must adapt to these evolving platforms to leverage their potential.

Answer 3

The passage describes the convergence of television and the Internet in advertising as a marketing opportunity that:

• Blurs Traditional Media Boundaries – The distinction between TV and digital platforms is fading, creating hybrid advertising avenues.
• Unlocks New Opportunities – Marketers can now target audiences in innovative ways not possible with traditional TV ads, such as:
• Interactive ads (e.g., clickable commercials on streaming platforms).
• Personalized/content-driven ads (e.g., algorithm-based recommendations on smart TVs).
• Cross-platform campaigns (e.g., social media tie-ins with TV shows).

Reflects Broader Media Convergence – Part of a larger shift where even print is merging with the web, and emerging formats (podcasts, gaming) are becoming ad hubs.

However, the passage notes that these opportunities are tempered by limited reach due to technological and affordability barriers. The key takeaway is that this convergence demands marketers to adapt while navigating accessibility challenges.

Answer 4

Networked gaming, along with podcasting and RSS feeds, is predicted to be a major advertising outlet in the near future.

Answer 5

The passage refers to the Internet as the new hub for the "ICE age", where ICE stands for:

• Information
• Communication
• Entertainment

This term highlights the Internet's central role in modern media convergence, combining these three core functions into a single, dynamic platform for advertising and audience engagement. The passage underscores how this shift is reshaping marketing strategies, with digital platforms (like podcasts, gaming, and video feeds) becoming key advertising channels alongside—or even replacing—traditional media.

[Note: "ICE age" here is a creative acronym, not to be confused with the geological Ice Age.]