Question

What limitation is associated with using New Media?

• A. Limited reach
• B. Low production costs
• C. Less brand associations
• D. Low visual impact
• A. Traditional media dominance
• B. Decreased reliance on the internet
• C. Convergence of television and internet
• D. RSS feeds
• A. Decreased costs
• B. More reach
• C. Market opportunities
• D. Traditional advertising dominance
• A. Traditional media only
• B. Print and television
• C. Networked gaming
• D. OOH
• A. Conventional media
• B. Hub for the ICE age
• C. Outdated medium
• D. Print media

Answer 1

The Correct Option is A

The main limitation associated with using New Media, as indicated in the passage, is its "Limited reach". This is due to several reasons outlined in the content: 

1. Technology-Intensive: New Media platforms require advanced technology, making them not easily accessible to everyone. Many users may not have the necessary devices or internet access to engage effectively with these media.
2. Affordability: The convergence of media and the rise of new technology-driven platforms are not affordable for all demographics. This economic barrier limits who can interact with these new forms of media.

While New Media offers unique opportunities through the convergence of different media types (e.g., the merging of television and the internet), it still struggles with reaching a wider audience compared to traditional media channels. Therefore, despite its low production costs and potential for innovative advertising, the limited reach remains a significant constraint.

Answer 2

The limitation associated with using New Media is its limited reach, as these forms are:

Technology-intensive – Require advanced devices and digital literacy.

Not affordable for everyone – High costs of internet access, smart devices, and data plans restrict accessibility for certain demographics.

This contrasts with traditional media (like TV, radio, or print), which have broader, more inclusive reach. The passage highlights that while new media offers innovative advertising opportunities (e.g., podcasts, gaming, video-RSS), its effectiveness is constrained by socioeconomic and technological barriers.

Answer 3

The passage discusses the changing landscape of advertising due to digital convergence. It highlights how new forms of media are blurring traditional boundaries and emphasizes the convergence of different media types. Specifically, the text mentions the convergence of television and the internet as a key trend. It presents this convergence as a significant opportunity for marketers, allowing them to reach audiences in ways that were previously impossible with only traditional television ads. This digital convergence is seen as part of a broader shift toward integrating multiple platforms to enhance marketing strategies.

Therefore, the advertising trend mentioned in the passage regarding digital convergence is accurately described by the option: Convergence of television and internet.

Answer 4

The advertising trend mentioned in the passage regarding digital convergence is the blurring of traditional media boundaries, leading to new hybrid opportunities for marketers. Key aspects include:

• Television-Internet Convergence – Merging of TV and digital platforms, enabling interactive and targeted advertising (e.g., ads via streaming services or smart TVs).
• Print-Web Integration – Traditional print media merging into digital formats (e.g., e-newspapers, ads embedded in online articles).
• Emergence of New Digital Channels – Podcasts, video-RSS feeds, and networked gaming are cited as future advertising hubs.

The passage emphasizes that this convergence creates innovative ways to reach customers but notes challenges like limited accessibility due to technology and cost barriers. Marketers must adapt to these evolving platforms to leverage their potential.

Answer 5

The passage describes the convergence of television and the Internet in advertising by highlighting the numerous potential opportunities available to marketers. This convergence allows advertisers to target customers in ways that traditional television alone cannot. While new media forms have some limitations in terms of reach and affordability, they present significant opportunities within the realm of Information, Communication, and Entertainment. As technology advances, these new converged forms are likely to offer innovative advertising outlets such as podcasting and networked gaming.

This situation suggests that the convergence primarily opens up new market opportunities for advertisers.

Answer 6

The passage describes the convergence of television and the Internet in advertising as a marketing opportunity that:

• Blurs Traditional Media Boundaries – The distinction between TV and digital platforms is fading, creating hybrid advertising avenues.
• Unlocks New Opportunities – Marketers can now target audiences in innovative ways not possible with traditional TV ads, such as:
• Interactive ads (e.g., clickable commercials on streaming platforms).
• Personalized/content-driven ads (e.g., algorithm-based recommendations on smart TVs).
• Cross-platform campaigns (e.g., social media tie-ins with TV shows).

Reflects Broader Media Convergence – Part of a larger shift where even print is merging with the web, and emerging formats (podcasts, gaming) are becoming ad hubs.

However, the passage notes that these opportunities are tempered by limited reach due to technological and affordability barriers. The key takeaway is that this convergence demands marketers to adapt while navigating accessibility challenges.

Answer 7

The passage discusses the rapid evolution of advertising driven by the convergence of different media, particularly highlighting the merging of television and the internet. It emphasizes how marketers now have various new avenues to explore for advertising that aren't possible with conventional media. Amidst these changes, the passage specifically mentions that technologies like Podcasting, Audio-Podcasting, Video-RSS Feeds, and Networked Gaming could emerge as significant advertising outlets.

Thus, based on the passage, the proper prediction for future advertising outlets is Networked Gaming, as it is identified among the potential platforms marketers might increasingly leverage.

Answer 8

The passage discusses the ongoing transformation in advertising due to the convergence of various media forms such as television and the internet. This convergence creates new opportunities for marketers to reach their audience. As traditional media blends with emerging technologies, the internet has established itself as a central platform for the Information, Communication, and Entertainment age, commonly abbreviated as ICE. Based on the context given, the internet is best described as a "Hub for the ICE age" because it serves as a comprehensive platform integrating these three critical aspects, adapting to rapidly changing advertising trends.

Therefore, within the provided options, the correct choice that aligns with the role of the internet, according to the passage, is "Hub for the ICE age."

Answer 9

The passage refers to the Internet as the new hub for the "ICE age", where ICE stands for:

• Information
• Communication
• Entertainment

This term highlights the Internet's central role in modern media convergence, combining these three core functions into a single, dynamic platform for advertising and audience engagement. The passage underscores how this shift is reshaping marketing strategies, with digital platforms (like podcasts, gaming, and video feeds) becoming key advertising channels alongside—or even replacing—traditional media.

[Note: "ICE age" here is a creative acronym, not to be confused with the geological Ice Age.]