Question:
‘Marbury biscuits’ launched its new range of oat cookies in three varieties. They decided to distribute free samples of their biscuits in schools as a part of their promotional campaign.
Identify the tool of promotion used by ‘Marbury Biscuits’:
‘Marbury biscuits’ launched its new range of oat cookies in three varieties. They decided to distribute free samples of their biscuits in schools as a part of their promotional campaign.
Identify the tool of promotion used by ‘Marbury Biscuits’:
Identify the tool of promotion used by ‘Marbury Biscuits’:
Show Hint
Free samples = Sales Promotion. They're temporary but powerful tools to get customers to try new products.
Updated On: Jun 23, 2025
- Advertising
- Personal Selling
- Sales Promotion
- Public Relations
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The Correct Option is C
Solution and Explanation
Sales promotion refers to short-term incentives offered to stimulate immediate interest and purchase. Free samples, coupons, contests, discounts, and rebates are all common sales promotion techniques.
In this case, Marbury Biscuits distributed free samples — a classic example of sales promotion. It is not advertising (which involves paid messages through mass media), not personal selling (face-to-face persuasion), and not public relations (managing the brand's image).
Final Answer: (C) Sales Promotion
In this case, Marbury Biscuits distributed free samples — a classic example of sales promotion. It is not advertising (which involves paid messages through mass media), not personal selling (face-to-face persuasion), and not public relations (managing the brand's image).
Final Answer: (C) Sales Promotion
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