Question:
‘Marbury Biscuits’ launched its new range of oat cookies in three varieties. They decided to distribute free samples of their biscuits in schools as a part of their promotional campaign. Identify the tool of promotion used by ’Marbury Biscuits’:
‘Marbury Biscuits’ launched its new range of oat cookies in three varieties. They decided to distribute free samples of their biscuits in schools as a part of their promotional campaign. Identify the tool of promotion used by ’Marbury Biscuits’:
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Sales promotion is an effective tool for creating awareness and encouraging trial purchases in new product launches.
Updated On: Feb 21, 2025
- Advertising
- Personal Selling
- Sales Promotion
- Public Relations
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The Correct Option is C
Solution and Explanation
Sales promotion includes short-term incentives like free samples, discounts, or offers to boost immediate sales. In this case, free samples distributed in schools aim to introduce the product and encourage customers to try it.
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