To solve this, we can apply L'Hopital's Rule. We need to differentiate the numerator and denominator separately:
- The numerator is \( x^x - x \), which requires implicit differentiation.
- The denominator is \( x - 1 - \log x \), which can be simplified by applying basic differentiation rules.
Applying L'Hopital's Rule by differentiating the numerator and denominator with respect to \( x \), we get the following:
\[
\lim_{x \to 1} \frac{x^x - x}{x - 1 - \log x} = 2
\]
Thus, the correct answer is \( 2 \).