Question

Leagans model of communication contains:

• A. 6 elements
• B. 5 elements
• C. 4 elements
• D. 3 elements

Hint:

Leagans’ model: Communicator, Message, Channel, Audience, Feedback, Effect (6 elements, think CMCAFE).

Answer 1

The Correct Option is A

The Leagans model of communication (developed by J. Paul Leagans) is widely used in agricultural extension and includes six key elements: 1. Communicator: The source or sender of the message (e.g., extension worker). 2. Message: The information or content being conveyed (e.g., new farming technique). 3. Channel: The medium used to transmit the message (e.g., radio, demonstration). 4. Audience: The recipient or target group (e.g., farmers). 5. Feedback: The response from the audience, indicating understanding or adoption. 6. Effect: The outcome or impact of the communication (e.g., behavior change). Thus, the model has 6 elements, making option (1) correct.