In the communication cycle, the Sender plays a crucial role in initiating the exchange of information.
The sender is the one who conceives the message based on their thoughts, ideas, or information they wish to share.
They are responsible for encoding this message, which means converting it into a form that can be understood — such as language, symbols, images, or gestures.
Once encoded, the sender uses a suitable channel (like verbal speech, email, gestures, or media) to transmit the message to the receiver.
Effective communication begins with the sender's clarity and intent, which ensures that the message is not distorted or misunderstood.
Thus, the sender is rightly identified as the element that encodes and sends the message.