Ethnography is a qualitative research method used to study cultural groups in their natural settings over an extended period. It involves collecting observational data, interviews, and artifacts to understand the group’s way of life, behaviors, and interactions.
- Phenomenological Research: Focuses on individuals’ lived experiences.
- Experimental Research: Involves controlled experiments to establish cause-effect relationships.
- Grounded Approach: A method to develop theories based on data collected from the field.
- Ethnography: Aims to deeply understand cultural practices in a natural context.
Thus, the correct answer is Ethnography.