Step 1: Condition for equal roots.
For equal roots, discriminant $D = 0$.
\[
D = b^2 - 4ac = 0
\]
Step 2: Substitute the values.
Here, $a = 3$, $b = -12$, and $c = m$.
\[
(-12)^2 - 4(3)(m) = 0
\]
\[
144 - 12m = 0
\Rightarrow m = 12
\]
Step 3: Conclusion.
Therefore, the value of $m$ is 12.