Identify the tool of promotion used by 'Mehta Sons

DG Ltd., an E-plane car company has developed a revolutionary flying car for passenger mobility. This hybrid flying car can accommodate upto two persons and features innovative wing like doors for comfortable entry (The seats are designed for utmost comfort, crafted from high quality materials) Product.The distinguishing feature of this flying car is that its production will be in India and (it will utilise biofuel alongside electricity, ensuring a sustainable mode of transportation) Soutolion DG Ltd. has obtained the first testing approval for its category. Priced at 2.5 crores the company has to take decisions in respect of discounts to customers, credit terms etc) so that the customere porosive the price to he in line with the value of the produc Pricing Calas Prom Tomakethe flying car available to the target customers, DG Ltd. is in the process of selecting dealers or intermediaries to reach the customers, providing support to the intermediaries etc) Pern To communicate the availability, features, merita etc. of the product to the target customers and persuade them to buy the flying car. (DG Ltd. decided to go in for digital marketing campaigns, press releases and demos conducted by influencers and journalists The above case describes the combination of elements used by DGLtd. to prepare its market offering.Quoting lines from the above para, identify and explain the elements. The above case describes the combination of elements used by DG Ltd. to prepare its market offering. Quoting lines from the above paragraph, identify and explain the elements.

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VK Ltd. is a fast-moving consumer goods company. It has shareholders spread all over India. Most of its shareholders depend upon a regular income from their investment. VK Ltd. has been earning consistent profits. The management of the company keeps in mind the preference of the shareholders regarding the payment of dividends. Since its shareholders, in general, desire that at least a certain amount is paid as a dividend to them every year, the company declares a dividend every year. Atul, the Finance Manager of the company identified promising growth opportunities. He suggested to the Chief Executive Officer to retain the earnings to finance the required investments instead of declaring a dividend every year. For this, the Chief Executive Officer decided to call a General Body Meeting of the shareholders.
(i) Identify two factors affecting the dividend decision discussed above.
(ii) State two other factors that affect the dividend decision of a company.

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Tech Work, an Artificial Intelligence (AI) startup, started in 2024. It was earning good profits. It wanted to expand its business and for its research and development, it 27 required 100 crores. The Chief Executive Officer of Tech Work consulted the Finance Manager who suggested that there is a market which facilitates the transfer of investible funds from savers to entrepreneurs seeking to establish new enterprises or expand existing ones through the issue of securities. The management of Tech Work decided to raise funds from the investors by issuing equity shares at 200 per share for the first time.
(i) Name the type of capital market through which ”Tech Work” decided to raise funds for its expansion.
(ii) State three features of the market identified in (i) above.

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Ganesh Jain is the Marketing Manager at ’KL Foods Ltd.’ He has a team of four employees working under him- Kavya, Ritesh, Pooja, and Madhav. Kavya and Ritesh are temporary employees while Pooja and Madhav’s job is permanent. All four of them have been working hard and consistently met all targets. Ganesh Jain wanted to reward them for their good performance. He understood that in all human beings, there exists a hierarchy of needs. So, he identified the need level of each of the employees to provide motivation to them. Kavya and Ritesh were made permanent in the job with a good pension plan while Pooja and Madhav were given an autonomy status.
(i) Identify and state the need of employees recognized by Ganesh Jain in the above case.
(ii) State any two assumptions on which Maslow’s Need Hierarchy Theory is based.

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Salim and Karim are good friends. They started a business of selling high-quality seeds for growing organic vegetables. They are offering 200 varieties of vegetable seeds suitable for terrace gardens, balconies, and backyards. Due to the growing trend 10 towards healthy consumption habits, there is a huge demand for their seeds. The dimension of business environment being discussed above is:

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