Question:

Identify the Consumer Right “The consumer has the freedom to access variety of products at competitive prices. This implies that the marketers should offer a wide variety of products in terms of quality, brand, prices, size, etc.”

Updated On: June 02, 2025
  • Right to Safety
  • Right to Seek Redressal
  • Right to be Assured
  • Right to Consumer Education
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The Correct Option is C

Approach Solution - 1

The question involves identifying the consumer right associated with having the freedom to access a variety of products at competitive prices. This falls under the "Right to be Assured." This right ensures that consumers have access to a variety of goods and services at competitive prices, and it assures them of the quality and standards of the products they purchase. The marketers are thus expected to offer a broad range of products concerning quality, brand, and price. 

OptionDescriptionRelevance
Right to SafetyProtection against products that are hazardous to health or life.Not directly relevant
Right to Seek RedressalRight to seek compensation for misrepresentation or poor goods.Not directly relevant
Right to be AssuredRight to assurance of quality, variety, and standard.Correct
Right to Consumer EducationRight to acquire knowledge and skills to be informed consumers.Not directly relevant

Based on the above analysis, the "Right to be Assured" is the correct answer as it directly relates to the availability of product variety and competitive pricing.

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Approach Solution -2

The correct answer is: (3) Right to be Assured

The statement describes the consumer's right to have access to a variety of products at competitive prices, which aligns with the "Right to be Assured" under consumer protection laws. This right ensures that consumers can choose from a wide range of goods and services at fair prices, and it also implies that marketers should offer a variety of options in terms of quality, brand, prices, and size.

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