Question

Give any two advantages of sales promotion.

Hint:

Sales promotion = Short-term incentive to increase demand and attract new customers.

Answer 1

Step 1: Meaning of sales promotion.
Sales promotion includes short-term incentives such as discounts, coupons, contests, or free samples aimed at encouraging the purchase of a product or service.
Step 2: Advantages.
1. Boosts sales volume: Sales promotions encourage immediate purchases, helping companies clear stock and increase short-term sales.
Example: Seasonal discounts on clothes increase demand.
2. Attracts new customers: Free samples, introductory offers, or price cuts help companies attract customers who may not otherwise try the product.
Step 3: Other advantages (optional).
- Improves brand visibility.
- Helps in competing with rival brands.
- Encourages customer loyalty.
Step 4: Conclusion.
Sales promotion is a powerful marketing tool to stimulate demand and expand market share quickly.