Question

Four Ps concept takes the seller’s view of the market, not the buyer’s view. From the buyer’s viewpoint, Four Ps are described as Four As. Match List-I (Four Ps) with List-II (Four As):

List I (Four Ps):	List II (Four As):
(A) Product	1. Affordability
(B) Price	2. Acceptability
(C) Place	3. Awareness
(D) Promotion	4. Accessibility

• A. (A)- (III), (B)- (II), (C)- (IV), (D)- (I)
• B. (A)- (I), (B)- (II), (C)- (III), (D)- (IV)
• C. (A)- (I), (B)- (II), (C)- (IV), (D)- (III)
• D. (A)- (II), (B)- (I), (C)- (IV), (D)- (III)

Hint:

Think from a buyer’s perspective for better marketing strategies.

Answer 1

The Correct Option is D

Product = Acceptability. Focus on meeting customer needs.
Price = Affordability. Reflects buyer's purchasing power.
Place = Accessibility. Ensures product availability.
Promotion = Awareness. Informs and persuades customers.