Question

Explain the following functions of marketing:
(i) Product Designing and Development
(ii) Standardisation and Grading

Hint:

Product designing enhances consumer appeal, while standardization and grading ensure quality consistency, helping businesses build customer trust and market reputation.

Answer 1

(i) Product Designing and Development
- The design of a product contributes significantly to its attractiveness to consumers.
- A well-designed product not only improves its aesthetic appeal but also enhances performance and efficiency.
- Product design includes aspects like shape, size, color, material, and usability, which together provide a competitive advantage in the market.
- Example: A smartphone company improving its design to make the device more ergonomic and user-friendly.
(ii) Standardisation and Grading
- Standardisation refers to producing goods of predetermined specifications to ensure uniformity and consistency in output.
- It helps in maintaining quality standards, reducing defects, and increasing customer trust.
- Grading is the process of classifying products into different categories based on characteristics such as quality, size, and durability.
- Example: Agricultural products like wheat, tea, and fruits are graded based on size, color, and quality before being sold in the market.