Planning is always goal-oriented. It provides a roadmap for achieving organisational objectives efficiently. All planning activities are directed towards clearly defined goals.
Example: If a company aims to increase its market share by 15%, all plans will be focused on achieving that target.
Planning is forward-looking. It involves forecasting future conditions and making decisions today for activities to be carried out in the future. It helps managers anticipate challenges and prepare accordingly.
Example: A firm planning to launch a new product next year will study future market trends and customer preferences.
Planning is essentially a process of making choices among various alternatives. Managers evaluate different courses of action and select the best possible option to achieve objectives.
Example: A business may decide between expanding in a new market or improving its current product line based on careful planning.
Conclusion: These features show that planning is a purposeful, future-oriented, and decision-based activity essential for successful management.
Match List I with List II. 
Match the features of planning in List I with their descriptions in List II
| List I | List II |
|---|---|
| A. Planning is Pervasive | I. It is required at all levels of management and in all departments of the organisation. |
| B. Planning is Continuous | II. It involves looking ahead and preparing for future events to the best advantage of an organisation. |
| C. Planning is a Primary Function | III. It lays down the base for other managerial functions. |
| D. Planning is Futuristic | IV. Plans are prepared for a specific period, and at the end of that period, new plans are drawn based on new requirements and future conditions. |
“Planning bridges the gap between where we are and where we want to go”. Identify the features of planning.