Planning is always goal-oriented. It provides a roadmap for achieving organisational objectives efficiently. All planning activities are directed towards clearly defined goals.
Example: If a company aims to increase its market share by 15%, all plans will be focused on achieving that target.
Planning is forward-looking. It involves forecasting future conditions and making decisions today for activities to be carried out in the future. It helps managers anticipate challenges and prepare accordingly.
Example: A firm planning to launch a new product next year will study future market trends and customer preferences.
Planning is essentially a process of making choices among various alternatives. Managers evaluate different courses of action and select the best possible option to achieve objectives.
Example: A business may decide between expanding in a new market or improving its current product line based on careful planning.
Conclusion: These features show that planning is a purposeful, future-oriented, and decision-based activity essential for successful management.
Nishi had gone to a grocery store to make routine purchases. On reaching home, as she took out Binx tomato chips packet from the bag to give it to her son, she felt that it was underweight. She checked its weight on the kitchen weighing scale and found that it weighed 60 grams whereas the label on the chips packet mentioned the weight of the packet as 100 grams. She approached the manufacturer and complained about it. The manufacturer offered her a gift hamper and requested her not to disclose this to anyone. Nishi refused to accept the gift hamper and took the issue to a redressal agency.