Question

Explain the different kinds of merchandise with examples.

Hint:

Understanding different types of merchandise helps retailers position products effectively to boost sales.

Answer 1

There are several types of merchandise that retailers sell, including:
1. Convenience merchandise: These are products that customers purchase frequently and with minimal effort, such as snacks, toiletries, or groceries. Example: Chips, toothpaste.
2. Shopping merchandise: Products that customers spend more time and effort evaluating before purchasing, such as electronics or clothing. Example: Smartphones, shoes.
3. Specialty merchandise: Items that are unique or highly specialized, often with limited availability, requiring a specific purchase decision. Example: Luxury watches, high-end designer clothing.
4. Impulse merchandise: Items that customers often purchase on a whim, typically located near checkout counters. Example: Magazines, candy bars.
5. Seasonal merchandise: Products tied to specific seasons or holidays, such as Christmas decorations or summer apparel. Example: Halloween costumes, swimsuits.