Question

Differentiate between ‘Selling Concept’ and ‘Production Concept’ of marketing management philosophies on the basis of:
(a) Meaning
(b) Main Focus
(c) Means
(d) Ends

Hint:

If it stresses cost efficiency — think Production. If it emphasizes sales pressure — think Selling Concept.

Answer 1

Marketing philosophies guide a company’s approach to the market. Here’s a comparison between two key concepts: Selling Concept:
- Assumes consumers will not buy enough unless persuaded aggressively.
- Focuses on pushing products regardless of need.
- Examples: Insurance policies, encyclopedias sold through aggressive sales campaigns.
Production Concept:
- Assumes consumers prefer affordable and widely available products.
- Emphasises on mass production and economies of scale.
- Example: FMCGs like soap and toothpaste produced in bulk.
Final Answer: See table above for structured comparison.