The correct sequence of steps in the controlling process is:
(C) Setting performance standards is the first step, where standards are set for performance measurement.
(B) Measurement of actual performance follows, where actual performance is measured.
(D) Comparison of actual performance with standards is the next step, where the measured performance is compared with the standards.
(A) Analysing deviations is the last step, where deviations between actual and expected performance are analyzed.