The correct sequence of steps in the controlling process is:
(C) Setting performance standards: The first step, where standards are set for performance measurement.
(B) Measurement of actual performance: The second step, where actual performance is measured to compare against the standards.
(D) Comparison of actual performance with standards: The next step, where the measured performance is compared with the standards to assess performance.
(A) Analysing deviations: The final step, where deviations between actual and expected, performance are analyzed to identify areas for improvement.
This sequence ensures that performance is effectively monitored, and any discrepancies are addressed for better management.