Question

Arushi successfully runs a bookstore 'Children's Delight' catering to children of the age group 5-15 years. They have the complete range of children's books like activity books, colouring books, fiction and much more. The books are of good quality and are highly appreciated by schools, parents and children. They have 16 stores all over India, where children can not only purchase the books, but can also come and read, and participate in quiz competitions and experience the joy of reading. They have their own wellmanaged inventory management, storage, and warehousing to deliver books to locations all over India. The bookstore regularly communicates the availability, features, merits, etc. of the books to target customers and persuades them to buy the books.
Quoting lines in the situation, identify and explain the two elements of marketing mix in addition to 'Product' highlighted in the above case.

Hint:

A successful marketing mix involves an effective combination of product, place, price, and promotion to reach the target market.

Answer 1

(i) Place:
textit{"They have 16 stores all over India."} OR textit{"They have their own well-managed inventory management, storage, and warehousing to deliver books to locations all over India."}
- Place refers to making products available to target customers through efficient distribution systems, including inventory management and transportation.
(ii) Promotion:
textit{"The bookstore regularly communicates the availability, features, merits, etc., of the books to target customers and persuades them to buy the books."}
- Promotion involves communicating with customers to inform and persuade them to purchase the product, using tools like advertising and sales promotion.