The acceleration due to gravity \( g \) on the surface of the Earth is given by the formula:
\[
g = \frac{GM}{R^2},
\]
where:
- \( G \) is the gravitational constant,
- \( M \) is the mass of the Earth,
- \( R \) is the radius of the Earth.
If the diameter is reduced to one third of its original value, the new radius \( R' \) becomes:
\[
R' = \frac{R}{3}.
\]
Since mass \( M \) remains unchanged, the new acceleration due to gravity \( g' \) is:
\[
g' = \frac{GM}{(R/3)^2} = \frac{GM}{R^2} \times 9 = 9g.
\]
Thus, the acceleration due to gravity increases by a factor of 9.
Final Answer: \( \frac{g}{9} \).