Let \( x \) be the one part and \( y \) be the other part.
We have:
\[
x + y = 20 \implies y = 20 - x
\]
As per the given condition, we write:
\[
f(x) = (20 - x)x^3 = 20x^3 - x^4
\]
Differentiating \( f(x) \) with respect to \( x \):
\[
f'(x) = 60x^2 - 4x^3
\]
Setting \( f'(x) = 0 \), we solve:
\[
4x^2(15 - x) = 0 \implies x = 0, 15
\]
Now, compute the second derivative:
\[
f''(x) = 120x - 12x^2
\]
Evaluate \( f''(x) \) at \( x = 15 \):
\[
f''(15) = (120)(15) - (12)(15)^2 = 1800 - 2700 = -900 < 0
\]
Thus, \( f(x) \) is maximum when \( x = 15 \).
\[
\therefore f(x) \text{ is maximum when } x = 15.
\]
From \( y = 20 - x \), we get:
\[
y = 20 - 15 = 5
\]
The product \( xy \) is:
\[
xy = (15)(5) = 75
\]
Final Answer: \( xy = 75 \).