Question

A manager at a textile company aims to introduce a new eco-friendly product line. Which of the following steps would he follow to ensure the success of this plan?

• A. C, A, B, E, D
• B. A, E, C, D, B
• C. C, E, A, B, D
• D. E, C, B, A, D

Hint:

Follow the TFOAM order: Targets, Forecasts, Options, Action, Monitoring — a handy way to remember effective planning steps.

Answer 1

The Correct Option is C

A manager at a textile company aiming to introduce a new eco-friendly product line should follow these steps in sequence for a successful plan:

1. Conduct Market Research (C): Begin by analyzing market trends, consumer preferences, and identifying potential eco-friendly materials. This step is essential for understanding the demand and feasibility of the product line.
2. Develop a Strategy (E): Create a comprehensive plan outlining how to establish the product line, considering factors such as pricing, marketing, and distribution logistics.
3. Source Sustainable Materials (A): Locate and build relationships with suppliers who provide environmentally friendly materials that meet the company’s sustainability criteria.
4. Launch Product Line (B): Initiate the production and marketing phases to introduce the new product line to the market, ensuring alignment with brand values and consumer expectations.
5. Evaluate and Adjust (D): Monitor the performance of the product line, gather feedback, and make necessary adjustments to improve quality, market reach, and sustainability practices.