Question:
(a) Explain the following functions of marketing :
(i) Customer support services
(ii) Product designing and development
OR
(b)Explain ‘Advertising’ and ‘Personal Selling’ as tools of promotion used by the marketers.
(a) Explain the following functions of marketing :
(i) Customer support services
(ii) Product designing and development
OR
(b)Explain ‘Advertising’ and ‘Personal Selling’ as tools of promotion used by the marketers.
(i) Customer support services
(ii) Product designing and development
OR
(b)Explain ‘Advertising’ and ‘Personal Selling’ as tools of promotion used by the marketers.
Show Hint
Think “Pull” for Advertising and “Push” for Personal Selling.
Updated On: Jan 13, 2026
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Solution and Explanation
(a)
- (i) Customer Support Services: These include after-sales services, feedback handling, grievance redressal, installation, and maintenance that improve satisfaction and brand loyalty.
- (ii) Product Designing and Development: Refers to creating products based on consumer needs and preferences. A well-designed product attracts buyers and sustains demand.
- Advertising: A paid form of promotion used to create awareness and persuade customers using print, digital, or visual platforms.
- Personal Selling: Involves face-to-face interaction with potential customers to understand their needs and close sales. Effective for technical or expensive products.
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