Question:

(a) Explain the following functions of marketing :
(i) Customer support services
(ii) Product designing and development
OR
(b)Explain ‘Advertising’ and ‘Personal Selling’ as tools of promotion used by the marketers.

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Think “Pull” for Advertising and “Push” for Personal Selling.
Updated On: Jun 22, 2025
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Solution and Explanation

(a)
  • (i) Customer Support Services: These include after-sales services, feedback handling, grievance redressal, installation, and maintenance that improve satisfaction and brand loyalty.
  • (ii) Product Designing and Development: Refers to creating products based on consumer needs and preferences. A well-designed product attracts buyers and sustains demand.
(b)
  • Advertising: A paid form of promotion used to create awareness and persuade customers using print, digital, or visual platforms.
  • Personal Selling: Involves face-to-face interaction with potential customers to understand their needs and close sales. Effective for technical or expensive products.
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