List of top Questions asked in CUET (UG)

If selling price of a pen is ₹ 80. The variable cost is 40%. Then, calculate contribution margin per unit

_______ is the net income from a business divided by the total money invested in the venture multiplied by hundred.

Match List I with List II

List I		List II
A.	Price mix	I.	The path or route along which goals move from producer to consumer
B.	Place mix	II.	The value that is put on product
C.	Product mix	III.	This refers to the item actually being sold
D.	Promotion mix	IV.	Refers to activities undertaken to make the product known to users and trade

Choose the correct answer from the options given below :

Match List I with List II

List I		List II
A.	Product Franchise	I.	Right to manufacture and sell
B.	Manufacturing Franchise	II.	How the retailer distributes their product
C.	Business Franchise	III.	Operating the business
D.	Business Format Franchise	IV.	Purchase and distributes the products of only one company

Choose the correct answer from the options given below :

The main ingredients of franchise agreement are :
A. Contract Explanation
B. Operation Manual
C. Proprietary Statements
D. Management Expertise
E. Ongoing site Maintenance

Burger lal is a fast growing fast food outlet, Seeing to the popularity of Burger lal, Rajesh approached the management of Burger lal to take its franchise. The management of Burger lal prepares a document that outlines the type of relationship burger will be entering with Rajesh. Identify the ingredient of a franchise agreement discussed above.

Which of the following information is needed to find Economic order Quantity (EOQ)
A. Annual demand for the item
B. Ordering cost
C. Inventory Carrying Cost
D. Profit margin

Identify the type of acquisition between companies when the entire process is done by force

Which of the following is not advantage of Merger and Acquisition ?

Rohan is manufacturing cold drinks. He sells three sizes, 100 ml for ₹8, 1 litre for ₹20 and 2.25 litre for ₹80.
Identify the price strategy used by Rohan.

Identify a corporate action in which a company buys most of the target company's ownership stakes in order to assume control of the target firm.

The correct example of Above the Line :

Identify the type of brand which is also referred as Umbrella Branding

Identify the type of merger in which the two companies are producing different goods and services for one specific finished product.

Identify which statement is correct as per generic requirement of a product

Companies appoint _______ to contact prospective buyers and create awareness about the company's product.

Match List I with List II

List I		List II
A.	Brand Name	I.	Part of the brand that can be recognised
B.	Brand Mark	II.	Provides Legal Protection against its use by other firms
C.	Trade Mark	III.	Part of a brand which can be vocalized
D.	Tag line	IV.	end lines

Choose the correct answer from the options given below :

From the following statements identify that describes sales strategy

Identify the correct sequence of steps in preparing the marketing plan
A. Identify the target market
B. Implementation & monitoring of the plan
C. Conduct SWOT analysis
D. Define marketing strategy
E. Establish goals

Identify the different methods used for Below the line method to promote company's product.
A. Sponsorship
B. Cinema advertising
C. Online banner advertisements
D. Public Relations
E. Direct marketing
Identify the various methods that can be used by company to promote in product under its Below the line approach.

Arrange the following for two levels channel of Distribution :
A. Retailer
B. Consumer
C. Producer
D. Wholesaler
E. Agent

Components of a Brand consist of :
A. Trade Mark
B. Labelling
C. Brand name
D. Brand Mark
E. Promotion Strategy

Match List I with List II

List I		List II
A.	Political	I.	Impact of carbon emission
B.	Economic	II.	Lifestyle changes
C.	Social	III.	Government stability
D.	Ecological	IV.	Interest rates

Choose the correct answer from the options given below :

Which of the following way is not used by Entrepreneur to spot trends ?

Process of creativity involves five steps. Select choose sequences :
A. Incubation
B. Preparation
C. Idea Germination
D. Illumination
E. Verification