Question

Who is the writer of the book "Principles of Marketing"?

• A. Philip Kotler
• B. Prof. William J. Stanton
• C. Richard Briskik
• D. Prof. J. P. Verma

Hint:

Philip Kotler’s book "Principles of Marketing" is one of the most widely used textbooks in marketing education.

Answer 1

The Correct Option is A

Step 1: Identify the key author in marketing literature.
Philip Kotler is widely recognized as the father of modern marketing. His book "Principles of Marketing" is considered a fundamental resource for students and professionals in the field of marketing.
Step 2: Evaluate the options.
- Philip Kotler is known for his contributions to the marketing field. - Prof. William J. Stanton, Richard Briskik, and Prof. J. P. Verma are not known for writing the "Principles of Marketing" book.
Step 3: Conclude.
Philip Kotler is the correct answer, as he is the author of the book.
Final Answer: \[ \boxed{\text{Philip Kotler}} \]