Question:

Which shoe company in the United States of America has won an IPR dispute against China recently for using their logo?

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Trademark protection is crucial for maintaining brand reputation and preventing counterfeit goods from damaging consumer trust.
Updated On: Aug 14, 2025
  • Adidas
  • Nike
  • Reebok
  • New Balance
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The Correct Option is D

Solution and Explanation

New Balance, a well-known American footwear manufacturer, filed an Intellectual Property Rights (IPR) case against a Chinese company for infringing its trademark logo.
The dispute arose because a Chinese brand was found selling shoes with a design and logo strikingly similar to New Balance’s, leading to potential consumer confusion.
The court ruled in favour of New Balance, awarding it compensation and upholding the principle that trademark protection applies internationally.
Option (a) Adidas, although involved in several trademark disputes globally, was not linked to this specific case.
Option (b) Nike has also faced counterfeit issues in China, but it was not the company that won this recent dispute.
Option (c) Reebok was not involved in this legal action.
This case was significant because it reinforced China’s willingness to respect foreign trademarks when clear evidence of infringement is presented.
It also set an example for other companies to pursue legal action in international markets to safeguard their brand identity.
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