Question

Which of the following tests are often employed to measure advertising effectiveness?
(A) Recognition test
(B) Inquiry test
(C) Reason-why test
(D) Sales test

• A. (A), (B) and (C) only
• B. (A), (B) and (D) only
• C. (A), (B), (C) and (D)
• D. (B), (C) and (D) only

Hint:

Advertising effectiveness tests check awareness, comprehension, inquiries, and actual sales impact.

Answer 1

The Correct Option is C

Step 1: Explain each test.
- Recognition test: Measures recall of ads
- Inquiry test: Measures consumer inquiries
- Reason-why test: Measures comprehension of ad message
- Sales test: Measures impact on sales → all correct