Question

Which of the following scenarios best demonstrates the concept of ‘passing off’?

• A. A company uses a similar logo and product name to that of an established brand to confuse consumers into buying its products thinking they are from the original brand.
• B. A competitor copies the design and look of a new product line to make it appear as if it is part of the original brand’s collection.
• C. A company creates a product with an identical color scheme and label as an established brand’s product.
• D. A business uses a similar website design and domain name that is strikingly similar to that of an established brand’s website.

Hint:

Passing-off involves misleading consumers by creating confusion between two products or brands.

Answer 1

The Correct Option is B

Passing-off occurs when a competitor attempts to deceive consumers into believing their products are from an established brand by mimicking product design and look.