Question:

Which of the following scenarios best demonstrates the concept of ‘passing off’?

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Passing-off involves misleading consumers by creating confusion between two products or brands.
  • A company uses a similar logo and product name to that of an established brand to confuse consumers into buying its products thinking they are from the original brand.
  • A competitor copies the design and look of a new product line to make it appear as if it is part of the original brand’s collection.
  • A company creates a product with an identical color scheme and label as an established brand’s product.
  • A business uses a similar website design and domain name that is strikingly similar to that of an established brand’s website.
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The Correct Option is B

Solution and Explanation

Passing-off occurs when a competitor attempts to deceive consumers into believing their products are from an established brand by mimicking product design and look.
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