Question

A top dairy brand can be held liable for generic disparagement in its advertisements in the context of frozen desserts. Which of the following statements best summarizes the reason for considering generic disparagement in India?

• A. The advertisements claim that frozen desserts were made of harmful ingredients while the dairy brand‘s ice cream was made of real milk, hence leading to unfair competition.
• B. The advertisements promote the health benefits of the dairy brand‘s products without making disparaging remarks about its competitor‘s products.
• C. The advertisements convey a false and negative message about frozen desserts as a category, thus adversely affecting the businesses of companies producing frozen desserts.
• D. The advertisements highlight the superior quality and taste of the brand‘s ice creams compared to its competitors’ frozen desserts thus, leading to consumer confusion.

Hint:

Generic disparagement involves making false negative claims about a whole category of products, not just individual competitors.

Answer 1

The Correct Option is C

Generic disparagement occurs when a company makes false claims that harm the reputation of an entire product category, not just a competitor’s product.