Question

Which of the following is not an objective of a questionnaire?

• A. A questionnaire must translate the information needed into a set of specific questions that the respondents can and will answer.
• B. A questionnaire must be easy to use.
• C. A questionnaire must uplift, motivate, and encourage the respondent to become involved in the interview, to cooperate, and to complete the interview.
• D. A questionnaire should minimize response error.

Hint:

Remember the questionnaire’s three core objectives: translate needs, motivate respondents, and minimize error. “Ease of use” is good practice, not a formal objective.

Answer 1

The Correct Option is B

Step 1: List the standard objectives (as in classic questionnaire design texts).
1) Translate information needs into answerable questions — operationalisation.
2) Motivate and engage respondents to cooperate and complete.
3) Minimize total error (measurement and response error).
Step 2: Evaluate the options.
- (a) Matches objective 1 — true.
- (c) Matches objective 2 — true.
- (d) Matches objective 3 — true.
- (b) “Easy to use” is a desirable design characteristic (for interviewer/analyst), but it is not listed as a core objective in the canonical triad above. Hence it is the correct “not an objective” choice. \[ \boxed{(b)} \]