Question

What is meant by 'Promotion'?

Hint:

{Promotion = Informing + Persuading + Reminding customers}
Tools: Advertising, Sales Promotion, Personal Selling, Public Relations

Answer 1

Definition: Promotion refers to the marketing activities undertaken by a business to inform, persuade, and remind customers about its products or services, with the ultimate goal of influencing their buying decisions and increasing sales. Key Elements of Promotion:

• Communication: Promotion is a form of communication between the seller and potential buyers.
• Information: It provides information about product features, availability, prices, and benefits.
• Persuasion: It aims to convince customers to choose a particular product over competitors.
• Reminder: It keeps the brand and product in the minds of consumers.

Objectives of Promotion:

• To create awareness about the product or brand
• To stimulate demand and increase sales
• To differentiate the product from competitors
• To build and enhance brand image and loyalty
• To inform customers about new products or offers
• To attract new customers and retain existing ones

Promotion Mix (Tools of Promotion):

Tool	Description
Advertising	Paid form of non-personal communication through media
Sales Promotion	Short-term incentives to encourage purchase (discounts, coupons, contests)
Personal Selling	Direct face-to-face interaction with customers
Public Relations	Building good relations with public through favorable publicity
Direct Marketing	Communicating directly with target customers (email, SMS, catalogs)
Digital Marketing	Promotion through online platforms and social media

Importance of Promotion:

• Helps in introducing new products to the market
• Builds brand image and customer loyalty
• Provides information to customers for informed decisions
• Helps in facing competition effectively
• Stabilizes sales by creating consistent demand

Thus, promotion is a vital element of the marketing mix (4 Ps: Product, Price, Place, Promotion) that drives customer engagement and business growth.