Step 1: Definition.
After-sale service refers to the support and assistance provided to customers after they purchase a product or service.
Step 2: Explanation.
It includes services like product installation, maintenance, warranty handling, and customer feedback. Such services enhance customer satisfaction and brand loyalty.
Step 3: Importance.
After-sale services build trust, reduce complaints, and promote repeat sales through better customer relationships.
Step 4: Conclusion.
Thus, after-sale service is an essential part of marketing that ensures long-term customer retention.