To determine why tea, according to Rappaport, is unlike other "morality" products, let's analyze the passage:
Context: The passage discusses how tea evolved into a universal beverage associated with civilizing properties, supported by various interest groups. Rappaport focuses on the idea of tea and its market evolution.
Key Points:- The temperance movement promoted tea for its non-inebriating benefits.
- Industrialists and factory owners supported tea for a sober workforce.
- Tea soothed colonial encounters and was a patriotic activity in WWII.
- Marketing emphasized both consumer benefits and moral elevation.
Main Argument: Rappaport argues that unlike other morality products, tea succeeded in conveying moral elevation and arguably advanced civilization and community. It fostered ideas like friendship, community, and respect, turning them into realities. Tea contributed to human dialogue and friendship, a unique success story.
Correct Answer: had an actual beneficial effect on social interaction and society in general.