Social Influence refers to the process through which an individual’s thoughts, feelings, and behaviors are affected by other people — either directly (e.g., through persuasion) or indirectly (e.g., via social norms or the mere presence of others). It encompasses various phenomena such as conformity, compliance, and obedience.
This distinguishes it from:
- Social Cognition (how we perceive and interpret social information),
- Social Facilitation (performance improvement due to others' presence),
- Social Inhibition (performance decline due to others' presence).