Question

The sales team at Nikhar Beauty observed a decline in the customer’s interest. The marketing manager decided to adopt a creative approach to address the issue. He designed a unique social media campaign and created ‘vlogs’ (video clips) wherein customers shared their views and experiences. Which aspect of the nature of management is evident in the approach adopted by the marketing manager?

• A. Management as a Science
• B. Management as a Profession
• C. Management as an Art
• D. Management as a Discipline

Hint:

Management as an art involves creativity, innovation, and personal judgment, which are key when addressing unique challenges.

Answer 1

The Correct Option is C

Step 1: Understanding the different aspects of management.
Management is often described as a science, profession, art, and discipline. In this case, the creative approach adopted by the marketing manager, involving designing a social media campaign and creating vlogs, aligns with management as an art. Management as an art involves the use of personal creativity, judgment, and innovation to solve problems.
Step 2: Analysis of the options.

• 
  (A) Management as a Science: Incorrect. Science refers to a systematic approach, which does not fully capture the creativity involved in this case.
• 
  (B) Management as a Profession: Incorrect. While management is a profession, the focus in this situation is on the creative and innovative aspect of problem-solving.
• 
  (C) Management as an Art: Correct. The marketing manager’s approach is highly creative and personalized, making it an example of management as an art.
• 
  (D) Management as a Discipline: Incorrect. Discipline refers to the field of study and its principles, which are not as relevant to this creative approach.

Step 3: Conclusion.
The correct answer is (C) Management as an Art, as the manager used creative and innovative methods to solve the issue.
Final Answer:} Management as an Art.