The rank of a matrix is the maximum number of linearly independent row vectors or column vectors. In this specific case, notice that the second row ($[3 \ 9 \ 12 \ 9]$) is exactly 3 times the first row ($[1 \ 3 \ 4 \ 3]$), and the third row ($[-1 \ -3 \ -4 \ -3]$) is exactly -1 times the first row. This indicates that all rows are scalar multiples of the first row, meaning there is only one linearly independent row. Hence, the rank is 1. This can often be a faster way to determine rank for matrices where rows/columns are clearly dependent.