Question

The ”Model of Communication” as given by Rogers & Shoemaker (1971) has the following elements; arrange them in correct sequence:
(A). Source
(B). Message
(C). Channel
(D). Receiver
(E). Effect

Choose the correct answer from the options given below

• A. (A), (B), (C), (D), (E)
• B. (A), (C), (B), (D), (E).
• C. (A), (C), (D), (E), (B)
• D. (A), (D), (E), (C), (B)

Hint:

Use the SMCRE acronym (Source $\to$ Message $\to$ Channel $\to$ Receiver $\to$ Effect) to recall the Rogers and Shoemaker communication model.

Answer 1

The Correct Option is A

The Rogers and Shoemaker (1971) model of communication outlines a linear process with five key elements in the following sequence:
1. Source: The originator or sender who initiates the communication (e.g., a teacher or organization).
2. Message: The content or information being conveyed, encoded into a form suitable for transmission.
3. Channel: The medium used to transmit the message, such as verbal communication, print, or digital platforms.
4. Receiver: The intended recipient who decodes and interprets the message.
5. Effect: The outcome or impact of the communication on the receiver, such as a change in knowledge, attitude, or behavior. This sequence, often summarized as SMCRE (Source, Message, Channel, Receiver, Effect), ensures a clear flow of communication. Thus, option (1) is correct.