Step 1: The energy equivalent \( E \) of mass \( m \) is given by Einstein's equation: \[ E = mc^2 \]
where:
- \( m = 1 \, {g} = 1 \times 10^{-3} \, {kg} \),
- \( c = 3 \times 10^8 \, {m/s} \).
Step 2: Substitute the values into the equation: \[ E = (1 \times 10^{-3}) \times (3 \times 10^8)^2 = 9 \times 10^{13} \, {J} \]
Thus, the energy equivalent of 1 g of substance is \( 9 \times 10^{13} \, {J} \).