Step 1: Calculate initial quantity: \( Q_1 = 900 - 40 \cdot 15 = 300 \)
Step 2: Calculate new quantity: \( Q_2 = 900 - 40 \cdot 20 = 100 \)
Step 3: Price elasticity formula: \( E_d = \frac{%\Delta Q}{%\Delta P} = \frac{(Q_2 - Q_1)/Q_1}{(P_2 - P_1)/P_1} = \frac{(100 - 300)/300}{(20-15)/15} = \frac{-200/300}{5/15} = -2/0.333 = -6 \)
Oops! Let's carefully compute: \(\frac{-200/300}{5/15} = \frac{-0.6667}{0.3333} \approx -2\).
Actually, using midpoint method, the elasticity ≈ 3.