Question

The characteristics of good brand are

• A. Short name
• B. Memorable
• C. Attractive
• D. All of these

Hint:

When creating or evaluating a brand name, think of the acronym {SMART}: {S}hort, {M}emorable, {A}ttractive, {R}elevant, and {T}rademarkable. This covers most of the key characteristics.

Answer 1

The Correct Option is D

Step 1: Understanding the Question:
The question asks to identify the qualities or characteristics that make a brand name effective and good for a product or company.
Step 2: Detailed Explanation:
Let's analyze the given options as characteristics of a good brand:
- (A) Short name: A short name is generally easy to pronounce, spell, and remember. For example, brands like Nike, Sony, and Apple. This is a desirable quality.
- (B) Memorable: The brand name should be easy to recognize and recall. It should stick in the consumer's mind. This is a crucial characteristic for brand recognition.
- (C) Attractive: The name should be appealing and should not have any negative connotations. It should sound pleasant and be visually attractive when written. This helps in creating a positive image.
Since all the given options—being short, memorable, and attractive—are desirable characteristics of a good brand, the most comprehensive answer is that all of them are correct.
Step 3: Final Answer
All the given options are valid characteristics of a good brand. Therefore, the correct answer is (D) All of these.