We are given the equation of the circle in the form:
\[
(x - 3)(x + 1) + (y - 1)(y + 3) = 0
\]
Let's expand the terms in the equation:
1. For the first part:
\[
(x - 3)(x + 1) = x^2 + x - 3x - 3 = x^2 - 2x - 3
\]
2. For the second part:
\[
(y - 1)(y + 3) = y^2 + 3y - y - 3 = y^2 + 2y - 3
\]
Substituting these into the original equation:
\[
x^2 - 2x - 3 + y^2 + 2y - 3 = 0
\]
Simplify the equation:
\[
x^2 + y^2 - 2x + 2y - 6 = 0
\]
Now, we rearrange the equation into standard form for a circle:
\[
x^2 - 2x + y^2 + 2y = 6
\]
Next, we complete the square for both \( x \) and \( y \).
- For \( x^2 - 2x \), take half of -2, which is -1, square it to get 1. So, add and subtract 1.
- For \( y^2 + 2y \), take half of 2, which is 1, square it to get 1. So, add and subtract 1.
Thus, we have:
\[
(x^2 - 2x + 1) + (y^2 + 2y + 1) = 6 + 1 + 1
\]
Simplifying:
\[
(x - 1)^2 + (y + 1)^2 = 8
\]
This is the standard equation of a circle with center \( (h, k) \) and radius \( \sqrt{8} \).
So, the center of the circle is \( (1, -1) \).
Thus, the correct answer is option (E), \( (1, -1) \).