Question

The birthplace of the concept of marketing management is

• A. England
• B. America
• C. France
• D. Japan

Hint:

The concept of marketing management was formalized in America, with the focus on customer satisfaction and strategic decision-making.

Answer 1

The Correct Option is B

Step 1: Understand the origins of marketing management.
The concept of marketing management as a distinct business function emerged in the United States in the early 20th century. American universities and business schools were instrumental in developing marketing as an academic discipline.
Step 2: Evaluate the options.
- The U.S. is recognized as the birthplace of modern marketing management, with scholars like Philip Kotler and others contributing significantly to its development. - Marketing management was not primarily developed in England, France, or Japan.
Step 3: Conclude.
The correct answer is America, as it is widely regarded as the birthplace of marketing management concepts.
Final Answer: \[ \boxed{\text{America}} \]