Starbucks, the coffee chain retailer’s name, is inspired by the book Moby Dick. The founders were searching for a name that evoked the romance of the high seas and the seafaring tradition of the early coffee traders. They eventually settled on the name "Starbucks," which was inspired by Starbuck, the first mate of the ship in Herman Melville’s classic novel, Moby Dick. This connection to coffee’s historical maritime journeys resonated with Starbucks’ mission and aesthetic, guiding their brand identity.