Question:

Who, among the following, is credited for designing the following ad campaigns: "Kuch khaas hai...zindagi mein" (Cadbury's), "Fevicol ka mazboot jod hai, tooteega nahin" (Fevicol), and "Har ghar kuch kehta hai" (Asian Paints)?

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In advertising, understanding the legacy of major ad campaigns can help you identify the creative minds behind them.
Updated On: Jan 7, 2026
  • Piyush Pandey
  • Rajiv Rao
  • Sonal Dabral
  • Prasoon Joshi
  • Alyque Padamsee
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The Correct Option is D

Solution and Explanation

Step 1: Understanding the question.
The question asks about the person credited for creating some iconic ad campaigns. These ads are widely recognized for their impact on the Indian advertising landscape.
Step 2: Analyzing the options.
(A) Piyush Pandey: Incorrect. Although Pandey is a well-known ad filmmaker, he is not credited for these specific campaigns.
(B) Rajiv Rao: Incorrect. Rajiv Rao is a prominent figure in advertising, but not the creator of these particular campaigns.
(C) Sonal Dabral: Incorrect. Sonal Dabral is a respected figure in advertising, but these campaigns were not created by him.
(D) Prasoon Joshi: Correct — Prasoon Joshi is credited for designing the mentioned ad campaigns, which became iconic in Indian advertising.
(E) Alyque Padamsee: Incorrect. Alyque Padamsee is a legendary ad guru, but he did not design these specific campaigns.
Step 3: Conclusion.
The correct answer is (D) Prasoon Joshi, who is credited for designing these iconic ad campaigns.
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