Question:

Select the one which is not a disadvantage of franchising to the franchisee.

Updated On: Apr 17, 2024

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The Correct Option is C

The correct option is(C): Difficulty in identifying quality franchisees

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Column- I	Column- II
(a) Product concept	(i) Its main focus is on quality, performance and feature of the product.
(b) Selling concept	(ii) Its main focus is on satisfaction of customer needs.
(c) Marketing concept	(iii) Its main focus is on aggressively persuading buyer to purchase the existing product.
(d) Societal concept	(iv) Its main focus is on satisfaction of customer needs and society's well-being.