Question

Select the most appropriate scale to measure Attitude, Opinion and Perception.

• A. Likert scale
• B. Ratio scale
• C. Richter scale
• D. Armstrong scale

Hint:

Remember: For measuring social/psychological traits like attitude or opinion, always use the Likert scale.

Answer 1

The Correct Option is A

Step 1: Understanding what is measured.
The question involves measurement of attitude, opinion, and perception, which are subjective psychological or social responses.

Step 2: Role of Likert scale.
The Likert scale is specifically designed to measure opinions and attitudes, typically through a series of statements with options like: - Strongly Agree - Agree - Neutral - Disagree - Strongly Disagree

Step 3: Why other options are wrong.
- Ratio scale: Used for absolute measurements (e.g., length, weight, time). Not for perceptions.
- Richter scale: Used for measuring earthquake intensity.
- Armstrong scale: Not a recognized scale for opinion/perception. Thus, the correct scale is the Likert scale. \[ \boxed{\text{Likert scale}} \]